I discovered the weeeee thing about four or five years ago, when I was still in high school, and it didn't seem like an "everyone was talking about it" thing. One random friend sent me the link, and then I showed like ten other friends, and we were all kind of crazy about it, but that was it. Maybe it was different in college. I've noticed trends like that seem to be more widespread since I've been at college.

My MASH is the opposite in that we tend to do about twenty different categories, with only about five options in each category. Still took awhile.